Vehicle Subscription Market Growth 2025 Trends, Key Players, and Future Opportunities

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The global vehicle subscription market is set to expand dramatically, growing from USD 8.88 billion in 2025 to USD 123.57 billion by 2034, at a CAGR of 33.98%. This surge is fueled by the rising demand for car rental services in developed economies, rapid investment in EV-based subscription programs, and the growing trend of flexible mobility solutions.

The market includes a range of subscription models such as single-brand and multi-brand services, catering to individuals and fleet operators. Vehicle categories include passenger cars, SUVs, luxury vehicles, pickup trucks, and EVs, with flexible durations ranging from short-term (≤6 months) to long-term (>12 months).

Market Highlights

  • North America led the market in 2025 with a 40% share.

  • Asia Pacific is projected to grow at the fastest CAGR through 2034.

  • Single-brand subscription dominated with 55% market share, but multi-brand subscriptions will grow fastest.

  • Passenger cars held 45% share, while EV subscriptions will grow at the fastest pace.

  • Individuals represented 65% of users, while corporate fleets are set to expand significantly.

  • OEM platforms accounted for 50% share, while third-party aggregators & mobility startups are expected to grow quickest.

Key Market Trends in 2025

1. Strategic Partnerships

Partnerships between automakers and leasing companies are shaping the market. For instance, PEUGEOT partnered with Invygo and Yelo in June 2025 to introduce subscription services in the Middle East.

2. Launch of Innovative Services

Several brands are launching new services. Astara introduced “Astara Move” in April 2025 for consumers in Chile, while Daihatsu launched “Tsukinori” in Japan in July 2025 for used cars.

3. Popularity of Flexible Car Subscriptions

Flexible plans are gaining popularity, especially among young professionals. Drivalia launched “Be Free 6×6” in April 2025 for Italian customers seeking convenience and flexibility.

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Subscription Insights

Single-Brand Subscription

  • Market Share: 55% in 2025

  • Growth Drivers: Cost-effectiveness, finance options, tax benefits, and reliability.

Multi-Brand Subscription

  • Fastest CAGR segment.

  • Popular among fleet operators and consumers seeking variety, flexibility, and affordability.

Vehicle Type Insights

Passenger Cars

  • Dominated the market with 45% share in 2025.

  • Driven by strong demand from HNIs in developed nations and rising adoption by middle-class consumers.

Electric Vehicles (EVs)

  • Expected to grow fastest.

  • Boosted by government EV initiatives, charging infrastructure development, and eco-conscious consumer demand.

Subscription Duration Insights

Mid-Term (6–12 Months)

  • Held the largest share (40%) in 2025.

  • Popular with fleet operators and middle-class individuals due to cost-effectiveness.

Short-Term (≤6 Months)

  • Expected to grow fastest.

  • Favored by foreign tourists, adventure travelers, and luxury car users.

End-User Insights

Individuals

  • Accounted for 65% of market share in 2025.

  • Driven by demand for monthly and flexible EV subscription plans.

Corporate / Fleet Customers

  • Expected to expand rapidly.

  • Growth supported by ride-hailing companies adopting EV fleets and fleet-operator partnerships with automakers.

Distribution Insights

OEM Platforms

  • Largest share at 50% in 2025.

  • Growth supported by OEM financing tie-ups, EV rollouts, and branded rental outlets.

Third-Party Aggregators & Startups

  • Expected to expand fastest.

  • Boosted by mobility startups, digital platforms, and investments in EV-based fleets.

Regional Insights

North America

  • Held 40% market share in 2025.

  • Growth supported by EV adoption programs, short-term rental trends, and leading players like TeslaRents and Alamo Group Inc.

Asia Pacific

  • Expected to grow at the fastest CAGR.

  • Key contributors: India and China, driven by foreign tourism and multi-brand subscriptions.

  • In March 2025, Orix Corporation invested Rs 300 crores to expand car leasing in India.

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Top Companies in the Vehicle Subscription Market

1. FINN

  • About: German-based mobility company offering car subscription services.

  • Products: Flexible EV and passenger car subscriptions.

  • Market Cap: Privately held, valued at approx. USD 500 million (est.).

2. ORIX

  • About: Japanese multinational financial services group with strong leasing operations.

  • Products: Vehicle leasing, rentals, and subscription services.

  • Market Cap: USD 20.5 billion (2024).

3. Volkswagen AG

  • About: Global automotive leader headquartered in Germany.

  • Products: Multi-brand car subscription services, EV rentals.

  • Market Cap: USD 58 billion (2024).

4. Roam

  • About: Mobility solutions provider focusing on sustainable car subscription models.

  • Products: EV and hybrid car subscriptions for individuals and fleets.

  • Market Cap: Privately held.

5. Sixt SE

  • About: German multinational car rental company with global operations.

  • Products: Sixt+ subscription, luxury, and premium vehicle rentals.

  • Market Cap: USD 4.5 billion (2024).

6. Carvolution

  • About: Swiss-based subscription platform offering flexible mobility options.

  • Products: Affordable car subscription services for individuals.

  • Market Cap: Privately held.

7. Mercedes-Benz Mobility

  • About: Division of Mercedes-Benz AG focusing on financial services and mobility.

  • Products: Mercedes-Benz car subscription plans, EV leasing.

  • Market Cap: Parent company valued at USD 80 billion (2024).

8. TeslaRents

  • About: Tesla’s subscription-based EV rental service launched in the U.S.

  • Products: Tesla Model 3, Model Y, and premium EV rentals.

  • Market Cap: Tesla Inc. valued at USD 700 billion (2024).

9. Maruti Suzuki India Limited

  • About: Leading automotive brand in India.

  • Products: Maruti Suzuki car subscription plans through partnerships with Orix and Zoomcar.

  • Market Cap: USD 42 billion (2024).

Recent Developments

  • July 2025: Daihatsu launched Tsukinori, a used car subscription service in Japan.

  • June 2025: Drivalia introduced a monthly subscription plan for light commercial vehicles (LCVs).

  • August 2024: Kia launched Kia Subscribe in India for middle-class consumers.

FAQs

Q1. What is the current size of the vehicle subscription market in 2025?
The global market size is USD 8.88 billion in 2025 and projected to reach USD 123.57 billion by 2034.

Q2. Which region leads the vehicle subscription market?
North America leads with a 40% share, while Asia Pacific is growing fastest.

Q3. Which type of subscription is more popular?
Single-brand subscriptions dominate with 55% share, though multi-brand subscriptions are growing at the fastest pace.

Q4. Who are the key players in the vehicle subscription market?
Major companies include FINN, ORIX, Volkswagen AG, Roam, Sixt, Carvolution, Mercedes-Benz Mobility, TeslaRents, and Maruti Suzuki India.

Q5. What are the main growth drivers of this market?
Growth is driven by rising demand for EV rentals, flexible mobility services, partnerships, and digital subscription platforms.

Source : https://www.towardsautomotive.com/insights/vehicle-subscription-market-sizing

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